践行“四个友好” 共筑健康未来 ——劲牌有限公司2025年度社会责任报告

Core Insights - The company, Jinpai Co., Ltd., has released its 2025 Social Responsibility Report, marking the 19th consecutive year of public accountability [1] - In 2025, Jinpai focused on the "Healthy China" strategy, emphasizing user needs and achieving steady growth amid a complex external environment [1] Group 1: Product Development and Quality - Jinpai has maintained steady growth in 2025, appealing to younger and female consumers through a commitment to health and product quality [2] - The company has launched several new products in the health liquor sector, including "Jinpai One Person One Prescription Liquor" and the upgraded "Jinpai Health No. 1" [2] - Jinpai's herbal liquor series, Mao Pu, has undergone a comprehensive quality upgrade, winning a gold medal at the WSEAC 2025 World Spirits Excellence Awards [2][3] Group 2: Technological Innovation - Jinpai has increased its research investment, conducting nearly 100 research projects in 2025 to enhance product competitiveness [4] - The company has clarified the health benefits of its products through modern pharmacological research, focusing on components that aid in fatigue resistance and immune regulation [4] - Jinpai has achieved significant energy savings in its herbal extraction processes and has published research in international journals [5] Group 3: Partnerships and Supply Chain - In 2025, Jinpai engaged 672 long-term distributors in collaborative discussions, strengthening relationships with over 370,000 front-end store owners [6] - The company has shifted supplier relationships from price competition to value co-creation, enhancing product quality and efficiency through technological support [6] - Jinpai employs a transparent pricing mechanism based on comprehensive cost assessments, ensuring sustainable profits for partners [6] Group 4: Employee Welfare - Jinpai has implemented a childbirth incentive policy, benefiting 27 employee families with a total of 330,000 yuan in rewards [8] - The company has established a comprehensive care system for employees, covering major illnesses and providing housing subsidies of up to 100,000 yuan [8][9] - Jinpai has organized matchmaking events for single employees, resulting in 35 romantic relationships and 5 marriages [8] Group 5: Social Responsibility - Jinpai has initiated a packaging innovation project, reducing carbon footprints by 36.5% to 48.2% for certain products [10] - The company has donated over 1.82 billion yuan in 2025 to various social causes, including education and disaster relief, totaling 39.03 billion yuan in cumulative donations [11] - Jinpai has retained its title as a "National Civilized Unit" for five consecutive terms, reflecting its commitment to social contributions [11]