Hisense V.T.(SH:600060) Huan Qiu Wang·2026-01-30 11:06Core Insights - The article highlights a widespread "storage crisis" in Chinese households regarding frozen food, leading to issues such as difficulty in accessing stored items, inadequate temperature control, and loss of food quality [1][2] - Hisense's launch of the "Hisense Brilliant Big Frozen Pear" refrigerator aims to systematically address these industry pain points, reflecting a strategic innovation approach by leading companies in a mature market [1][5] Industry Challenges - The refrigerator industry has been trapped in an innovation inertia, focusing heavily on quantifiable metrics like total volume and energy efficiency, which compromises user experience [2] - Increasing frozen space often results in a decrease in total volume, creating marketing disadvantages, while redesigning freezing systems involves complex refrigeration chain reconstruction [2] User-Centric Innovations - Hisense is attempting to reshape industry standards by leading the formulation of the "Refrigerator Freezing Performance Evaluation Standard," which includes measurable indicators for freezing capacity, volume, and deep-freezing temperature [5] - The Hisense Brilliant Big Frozen Pear refrigerator features a total volume of 606L with 267L dedicated to freezing, effectively combining the functionality of a refrigerator and a freezer [5] Technological Advancements - The refrigerator employs -36℃ extreme freezing technology, which accelerates the freezing process by 125%, preserving food quality and nutritional value [6] - It boasts a freezing capacity of 13.5kg/12h, which is a 90% improvement over traditional models, allowing for rapid and uniform freezing of large quantities of food [6] Design Innovations - Hisense introduced the industry's first magnetic glass door panel, merging aesthetic appeal with practical functionality, allowing for the display of magnets while maintaining a sleek design [7] - This design not only enhances the visual quality of the refrigerator but also incorporates practical features such as fingerprint resistance and scratch durability [7] Health and Safety Features - The refrigerator includes an automatic protection system with DBD ion active sterilization technology, achieving a 99.9999% sterilization rate and addressing various health concerns [10] - A specialized cold catalyst module is developed to inhibit the growth of cold-loving bacteria, ensuring a fresh and healthy low-temperature environment [10] Strategic Direction - Hisense's approach reflects a commitment to user-centered research and development, focusing on solving fundamental issues rather than merely competing on short-term metrics [10] - This strategy indicates a shift in the home appliance industry towards deeper understanding of user needs and systematic problem-solving as key competitive factors [10]