Meta Platforms Q4 Earnings Call Highlights

On Facebook, Li said video time grew double digits year-over-year in the U.S. and that fourth-quarter optimizations produced a 7% lift in views of organic feed and video posts. She called it the largest quarterly revenue impact from Facebook product launches in the past two years. Li also said Meta increased the “freshness and originality” of content recommendations, including surfacing more same-day Reels on Facebook, and noted that 75% of recommendations on Instagram in the U.S. now come from original pos ...