吉林推动长白山人参产品进入瑞士和欧盟市场

Core Viewpoint - The strategic cooperation agreement between Jilin Province and Swiss Dong Doctor Group aims to enhance the international presence of Changbai Mountain ginseng, establishing a cultural display and product experience platform in Geneva, Switzerland, to serve as a key showcase for the product in the Swiss and EU markets [1][3]. Group 1: Strategic Cooperation - Jilin Province's high-quality development work team for the ginseng industry signed a strategic cooperation agreement with Swiss Dong Doctor Group [1]. - The agreement includes the establishment of a permanent "Changbai Mountain Ginseng" cultural display and product experience platform in Geneva [1]. - The Swiss Dong Doctor Group will assist in introducing Changbai Mountain ginseng products to the Swiss and EU markets, aiming to deepen market recognition [1]. Group 2: Market Goals - Jilin Province aims for the ginseng industry to achieve a historical output value exceeding 100 billion yuan by 2025, with a year-on-year growth of 30.5% [1]. - The goal is to become a major supplier of high-end ginseng products in the Swiss and EU markets within three years [1]. - Jilin Province is also expanding its market presence by establishing experience outlets in major sales areas outside the province and in Hong Kong and Macau [3]. Group 3: Sales Strategy - The sales strategy will involve a dual approach of cross-border e-commerce and physical channels [1]. - The initiative aims to build an integrated online and offline channel to expand into high-end markets [3].