Core Viewpoint - New Oriental (NYSE: EDU; HK: 09901) reported strong financial results for the second quarter of fiscal year 2026, with revenue of $1.191 billion, a year-on-year increase of 14.7%, surpassing previous guidance and market expectations [2] Financial Performance - Revenue for the quarter reached $1.191 billion, up 14.7% year-on-year, exceeding prior guidance [2] - Operating profit was $66.31 million, a significant increase of 244.4% year-on-year [2] - Net profit attributable to shareholders was $45.45 million, reflecting a year-on-year growth of 42.3% [2] - Non-GAAP operating profit margin improved by 4.7 percentage points to 7.5% [2] - Full-year revenue guidance for fiscal year 2026 was raised to a growth of 8%-12% from the previous 5%-10% [2] Business Growth Drivers - The main business segments, including education and the Oriental Selection, contributed to revenue and profit growth [2] - New Oriental's education business saw a 21.6% year-on-year growth, with non-academic tutoring services showing a steady increase in student numbers [3] - The active paid users of the smart learning system reached approximately 352,000 [3] - The company is focusing on enhancing product and service quality while optimizing operational efficiency [3] AI and Operational Efficiency - New Oriental invested $28.4 million in upgrading its OMO (Online-Merge-Offline) teaching system and integrating AI technology into its educational ecosystem [4] - AI initiatives are aimed at improving product offerings, enhancing existing services, and achieving cost savings [4] - A new cross-department customer service system was initiated to enhance customer loyalty and reduce marketing costs [4] Product and Service Expansion - Oriental Selection expanded its product range from fresh snacks to seafood, health foods, and household items, increasing its proprietary product matrix to 801 SPUs [5] - The company plans to expand offline channels and continue the nationwide rollout of smart vending machines [5] - New leadership in Oriental Selection emphasizes user engagement and community interaction [5] Tourism and Wellness Business - New Oriental is expanding its tourism business, focusing on middle-aged and elderly users, with over 30 wellness bases established in collaboration with local governments [6] - The newly opened Hainan education base aims to create a comprehensive educational ecosystem [6] - The company is increasingly focusing on platform-based products to enhance business value and user engagement [6] User-Centric Strategy - The emphasis on user-centric strategies is evident across various business segments, aiming to improve user satisfaction and extend the value chain [7] - The company recognizes the importance of product positioning and user operations in retaining customers and driving growth [7]
新东方业绩超预期：经营利润增长244.4%，用户导向显成效