成都快购公司，被罚2600余万元

Core Viewpoint - The article discusses the administrative penalties imposed on Chengdu KuaiGou Technology Co., Ltd. for various violations in the live e-commerce sector, including failure to fulfill information disclosure obligations and charging unreasonable fees to platform operators, resulting in a fine of 26,692,904.62 yuan [1][5][8]. Group 1: Violations Identified - The company failed to fulfill its information disclosure obligations by not prominently displaying license information and not updating administrative licensing information as required by the E-commerce Law [1][6]. - The company charged unreasonable fees to platform operators, including punitive non-fixed penalty fees that exceeded reasonable limits, violating the E-commerce Law [2][6]. - The company did not ensure consumer safety, allowing the sale of products that did not meet safety requirements, thus violating consumer rights [2][6]. Group 2: Intellectual Property and Advertising Violations - The company failed to take necessary actions against intellectual property infringement after receiving notifications from trademark holders, violating the E-commerce Law [2][6]. - The company published illegal advertisements, with discrepancies between actual content and approved samples, violating advertising laws [3][7]. - The company assisted other operators in misleading commercial promotions by displaying fictitious sales data during live broadcasts, violating competition laws [3][7]. Group 3: Wildlife Protection Violations - The company provided services for the illegal sale and purchase of wildlife and prohibited hunting tools without verifying necessary permits, violating wildlife protection laws [3][7]. Group 4: Administrative Penalties - In December 2025, the market regulatory authority imposed administrative penalties on the company, including a fine of 26,692,904.62 yuan and mandated immediate correction of illegal activities based on various laws [4][8].