Evercore ISI Initiates Coverage on AppLovin (APP) With Outperform Amid Mobile Gaming and E-Commerce Ad Expansion

Company Overview - AppLovin Corporation (NASDAQ:APP) is a software-based advertising and app monetization company that operates through two segments: Advertising and Apps. The company also develops and publishes free-to-play mobile games through its studios and partners [4]. Market Position and Growth Potential - AppLovin is recognized as a leading ad tech platform in mobile gaming and is emerging as a significant channel for e-commerce marketers, which is expected to enhance the company's overall market presence [2]. - Evercore ISI initiated coverage of AppLovin with an Outperform rating and a price target of $835, highlighting the platform's expanding growth opportunities as it establishes an effective advertising unit for e-commerce [1]. Financial Projections - Evercore anticipates that the combined mobile gaming and e-commerce ad expenditure will drive revenue and EBITDA growth of at least 30% annually from 2025 to 2028. This growth is supported by strong recent momentum indicated by third-party pixel tracking and industry assessments [3]. - AppLovin aims to achieve a strong single-digit to low double-digit adoption of direct-to-consumer e-commerce ad spend by fiscal year 2028, which translates to approximately $3.4 billion in revenue based on $7.5 billion in advertising expenditures [3].