Starbucks Investor Day: “Back to Starbucks” plan, Rewards revamp, and FY2028 margin targets unveiled

He also described efforts to “reclaim the Third Place” with changes such as returning condiment bars, adding new ceramic mugs and new seating elements, expanding the “Uplift” remodel program, and introducing a new code of conduct designed to prioritize customer and partner experience. Niccol said Starbucks has also closed certain locations that could not meet financial expectations or deliver the desired environment.Niccol framed the “Back to Starbucks” plan as a reset of operational fundamentals, citing cu ...