ZETA(US:ZETA) Yahoo Finance·2026-01-30 14:48Group 1 - Zeta Global Holdings Corp. is recognized as one of the best performing new tech stocks to buy now, with recent price target increases from Goldman Sachs and Morgan Stanley [1][2] - Goldman Sachs raised its price target for Zeta Global from $23 to $26, anticipating an acceleration in software-sector M&A through 2026, driven by compressed public market valuations and the strengths of established software businesses [1][3] - Morgan Stanley increased its price target for Zeta Global to $27 from $23, reflecting a more optimistic outlook on the application SaaS sector for 2026, noting that AI disruption risks are less severe than previously thought [2][3] Group 2 - The software sector is expected to see significant M&A activity, allowing incumbent SaaS companies to acquire innovative private-market technologies at attractive multiples and realize cross-portfolio synergies [1][3] - Zeta Global operates an omnichannel data-driven cloud platform that provides consumer intelligence and marketing automation software to enterprises both in the US and internationally [4]