下架实盘榜、实时估值，互联网基金销售平台火速响应监管

Core Viewpoint - The regulatory authorities have intensified scrutiny on the marketing practices of internet financial influencers ("Big Vs") in the mutual fund sales sector, following a significant incident involving Debon Fund and a prominent influencer that led to over 10 billion yuan in net subscriptions in a single day [1][3]. Group 1: Regulatory Actions - The latest regulatory report emphasizes strict measures against institutions and individuals involved in improper sales practices, urging fund sales organizations and third-party platforms to conduct self-examinations [1][2]. - Following the regulatory announcement, major third-party fund sales platforms have quickly removed features such as real-time valuation and performance rankings to comply with new guidelines [2][9]. Group 2: Marketing Practices of Influencers - The practice of financial influencers publicly sharing their fund portfolios has raised compliance concerns, as it often lacks adequate risk warnings and can lead to market manipulation [3][4]. - The influencer at the center of the Debon Fund controversy has a significant following of over 4 million on platforms like Douyin and Ant Wealth, and their actions have drawn regulatory attention due to potential violations [4][6]. Group 3: Platform Responses - Ant Wealth has initiated regular announcements regarding financial compliance violations, having removed over 100,000 pieces of content and banned more than 300 accounts for misleading financial promotions [7]. - Following the regulatory report, platforms like Tonghuashun and JD Finance have ceased operations of features that could mislead investors, such as "real-time valuation" and "top performers" lists [9][10]. Group 4: Industry Implications - The ongoing regulatory efforts aim to create a more transparent and compliant mutual fund sales environment, moving away from short-term marketing tactics that rely on rankings and real-time displays [11]. - Industry experts suggest that as these regulations take effect, the mutual fund sales ecosystem is likely to evolve towards a more investor-centric and high-quality development phase [11].