柯睿辰将接替高翔出任宝马集团大中华区总裁兼首席执行官
Xin Jing Bao·2026-01-30 15:27

Group 1 - BMW Group announced that Christian Ach will succeed Gao Xiang as President and CEO of BMW Group Greater China starting April 1, 2026 [1] - Gao Xiang will continue to hold an important position within the group after completing his term in China [1] - Christian Ach has been with BMW Group since 1998, holding various significant management roles in the sales system [3] Group 2 - Ach was responsible for the MINI brand's business in the German market from 2010 to 2018 and served as the sales head for the German market from 2018 to 2021 [3] - Since 2021, Ach has been in charge of BMW Group's sales operations in the Nordic markets, including Sweden, Norway, Denmark, and Finland [3] - BMW Group's board member responsible for customer, brand, and sales business emphasized the importance of applying regional management experience in core markets amid a complex and competitive market environment [3]

柯睿辰将接替高翔出任宝马集团大中华区总裁兼首席执行官 - Reportify