The Stock Price of Hoka and UGG Maker Deckers Outdoor Is Soaring Today. Here's Why.
DeckersDeckers(US:DECK) Investopedia·2026-01-30 15:41

Core Insights - Deckers Outdoor stock surged 11% after reporting better-than-expected fiscal third-quarter results, with earnings of $3.33 per share and revenue of $1.96 billion, both exceeding analyst estimates [1][1][1] - Sales for Hoka running shoes and UGG boots increased by 18% and 5% respectively compared to the same period last year [1][1][1] - The company raised its full fiscal year sales forecast to between $5.4 billion and $5.425 billion, and EPS to a range of $6.80 to $6.85, surpassing previous projections [1][1][1] Financial Performance - Deckers reported a significant recovery in stock price after a year of decline, with shares down 55% over the past 12 months but trading at $111, the highest level since September [1][1][1] - The company faced previous concerns regarding tariffs affecting margins and consumer demand, but the latest quarterly report indicates strong sales growth, alleviating some of these worries [1][1][1] Growth Potential - CEO Stefano Caroti highlighted the "meaningful untapped global opportunities for Hoka," indicating potential for continued sales growth both domestically and internationally [1][1][1] - The brand's effective marketplace management is expected to support its status as the fastest-growing brand within Deckers [1][1][1]