宝马中国换帅:派“北欧电动老将”柯睿辰入场,决胜电动车决赛圈

Group 1 - BMW Group announced a leadership change in Greater China, with Christian Ach set to replace Gao Xiang as President and CEO starting April 1, 2026, overseeing all operations in the region [1] - Gao Xiang has served in China for over a decade and will continue to hold an important position within BMW Group after his departure [1][6] - Christian Ach has extensive experience in various key management roles within BMW since joining in 1998, including significant positions in sales for the MINI brand and the German market [3] Group 2 - Ach's leadership is expected to enhance BMW's focus on customer-centric business development and organizational transformation, particularly in the rapidly evolving electric vehicle market in China [4] - A key responsibility for Ach will be to coordinate joint venture activities in China, aligning production and R&D efforts with global resources from the German headquarters [4] - Gao Xiang played a crucial role in advancing BMW's electrification and digital transformation in China during his tenure [7]

宝马中国换帅:派“北欧电动老将”柯睿辰入场,决胜电动车决赛圈 - Reportify