Group 1 - BMW Group announced that Christian Ach will succeed Gao Xiang as President and CEO of BMW Group Greater China starting April 1, 2026, overseeing all market operations in China [1] - Christian Ach has a long history with BMW, having held various management positions since 1998, including leading the MINI brand and serving as the head of BMW Germany sales [1] - Under Ach's leadership, BMW Germany achieved profitable sales growth and strengthened its market position, with electric vehicle sales significantly increasing [1] Group 2 - The Chinese automotive market has undergone structural changes, with the traditional luxury car market facing pressure and luxury brands experiencing challenges in maintaining high premium pricing [2] - BMW Group's sales in China are projected to decline by 12.5% to 626,000 units in 2025 [2] - BMW is in a critical strategic transformation phase, investing heavily in its new generation of vehicles, including the launch of the BMW iX3 and over 20 new models in China by 2026 and 2027 [2]
宝马大中华区换帅
Di Yi Cai Jing Zi Xun·2026-01-30 15:39