Starbucks CEO Brian Niccol talks Starbucks turnaround after its Investor Day

Core Insights - Starbucks is showing signs of a turnaround under CEO Brian Niccol, with positive same-store sales growth in the US and strong growth in China [1][2] Group 1: Turnaround Strategies - The company reported same-store sales growth in the US due to new product offerings like protein coffee, improved food options, and faster service [1] - At the NYC Investor Day, Starbucks announced plans for new drinks, an upgraded rewards program, and remodeled stores to enhance customer experience [2] - Niccol emphasized improved ordering times and better execution by employees as key factors in the turnaround [3] Group 2: Investor Day Highlights - Starbucks committed to adding 25,000 seats to US stores by the end of the fiscal year [5] - The company aims to create a new afternoon business peak supported by new energy drinks and food options [5] - A revised rewards program will launch on March 10, featuring three membership levels: Green, Gold, and Reserve, each with distinct benefits [5] Group 3: Growth and Financial Outlook - Starbucks sees potential to double its international store footprint, primarily through growth in China [6] - The company plans to cut $2 billion in expenses over the next two years [6] - Fiscal year 2028 earnings per share guidance is set at $3.35-$4.00, aligning with analyst estimates [6]

Starbucks CEO Brian Niccol talks Starbucks turnaround after its Investor Day - Reportify