Metersbonwe(SZ:002269) Shen Zhen Shang Bao·2026-01-30 16:17Core Viewpoint - Meibang Apparel is facing significant financial challenges, with projected losses for 2025 expected to be between 230 million to 300 million yuan, marking a decline of 53.55% to 17.72% compared to the previous year [1] Group 1: Financial Performance - The company reported a continuous decline in performance, with a loss of 195 million yuan in 2024 and a cumulative net profit loss of nearly 3.2 billion yuan over the past seven years under the leadership of Hu Jiajia [2][1] - The company has been actively adjusting its product strategy and increasing promotional discounts to manage historical inventory, which has negatively impacted revenue and gross margin [1] - The company’s inventory structure has improved significantly by year-end, laying a foundation for operational goals in 2026 [1] Group 2: Leadership Changes - Hu Jiajia resigned as chairman in January 2024, leading to the return of Zhou Chengjian as chairman, who has since attempted various strategies to revitalize the company [2] - Zhou Chengjian, at 60 years old, has engaged in unconventional marketing tactics, such as performing a group dance in a live stream to attract attention [2] Group 3: Shareholder Actions - On January 7, 2026, the controlling shareholder, Shanghai Huafu Investment Co., Ltd., signed a share transfer agreement to sell 197 million shares, representing 7.90% of the total share capital, at a price of 1.76 yuan per share, totaling 347 million yuan [4] - Following the share transfer, Huafu Investment's holding will decrease to 25.74%, while Hu Jiajia will hold 225 million shares, accounting for 9.01% of the total shares [4]