Starbucks(US:SBUX) Youtube·2026-01-30 16:35Core Insights - Starbucks has announced its long-term financial guidance looking towards 2028, indicating confidence in its turnaround plan and the momentum it has gained over the past year [1][2][3] Financial Guidance - The company provided a 3% global comparable store sales (comp) growth target for 2028, which is seen as a solid baseline given its scale and global presence [6][8] - The guidance reflects a positive outlook on transaction growth, with a 4% comp reported in the last quarter, driven by increased customer visits [7][8] Cost Management and Margin Growth - Starbucks aims for margin growth through disciplined pricing strategies, targeting a margin range of 13.5% to 15%, while maintaining a strong value perception among customers [9][10] - The company has set a goal of achieving $2 billion in cost savings, leveraging technology and AI to enhance operational efficiency [12][14] Technology and Innovation - Investments in technology, such as AI-assisted ordering systems, are expected to improve customer experience and productivity, allowing baristas to focus more on customer interactions [13][15][16] - The technology agenda includes both customer-facing innovations and backend efficiencies to support cost management [12][14] International Expansion - Starbucks is optimistic about its growth potential in China, with plans to partner with Boyu to accelerate expansion into tier three, four, and five cities [18][20] - While there may be short-term dilution in earnings per share (EPS) due to this partnership, the long-term growth expectations are anticipated to offset this impact [20] Long-term Value Creation - The company emphasizes that topline growth is crucial for success, with ongoing efforts in customer experience, menu innovation, and marketing as key drivers [21][22] - Future margin expansion is expected to result from current investments in supply chain improvements and new store openings, which will take time to reflect in the company's financials [23][24]