送年货为表 兴产业为里:京东的反哺之道不止于温情
Sou Hu Cai Jing·2026-01-30 18:02

Core Viewpoint - The article highlights the concept of "enterprise-city symbiosis" as exemplified by JD.com's long-term commitment to its hometown, Guangming Village, and the broader Suqian area, showcasing how corporate social responsibility can drive local economic development and community well-being [2][3][6]. Group 1: JD.com's Contributions - JD.com has provided significant financial support to the elderly in Guangming Village, starting with a special New Year’s red envelope of 10,000 yuan for each senior citizen, and continues to deliver goods annually [2]. - The company has achieved 100% employment for the eligible labor force in Guangming Village through its industrial layout, leading to improved family stability [2]. - JD.com has facilitated the establishment of over 500 internet companies in Suqian, contributing to the growth of 29,800 e-commerce enterprises in the city, making it the second-largest in the province [3]. Group 2: Long-term Development Strategy - The shift from short-term aid to long-term industrial development reflects a sustainable approach to corporate social responsibility, ensuring that the local community has the internal capacity for self-development [3][6]. - JD.com’s partnership with Suqian is characterized as a win-win scenario, where the company benefits from a stable operational base and policy support while the city gains from the presence of a leading enterprise [5]. - The company’s initiatives, such as the launch of an AI classroom and the use of advanced logistics technology, demonstrate its commitment to innovation and talent development in its hometown [5]. Group 3: Broader Implications - The article discusses the emerging trend of successful entrepreneurs returning to their hometowns to invest, highlighting the emotional connection and mutual benefits of such initiatives [5]. - JD.com’s model of "enterprise-city symbiosis" serves as a replicable example of how businesses can integrate their growth with the socio-economic development of their communities [6]. - The dual focus on emotional resonance and industrial collaboration illustrates a new paradigm of corporate responsibility that aligns business success with community welfare [6].