Oxxo USA names new CEO to drive US expansion

This story was originally published on C-Store Dive. To receive daily news and insights, subscribe to our free daily C-Store Dive newsletter. Dive Brief: FEMSA has named Jaime Longoria as CEO of Oxxo USA, a company spokesperson confirmed to C-Store Dive.  Hal Adams, who had been spearheading Oxxo’s expansion in the U.S. for the past year as managing director, retired at the end of 2025. In the wake of his departure, Longoria, a FEMSA veteran of about two decades according to his LinkedIn bio, was appoin ...