Oxxo USA names new CEO to drive US expansion

Group 1 - Oxxo USA has appointed Jaime Longoria as CEO, succeeding Hal Adams, who retired after leading the company's U.S. expansion efforts [6][5] - Longoria has been with FEMSA for about two decades and previously held various positions, including CEO of Oxxo Gas [7][6] - The company's strategy aims to establish a presence from the Southwest to the Southeast U.S., with ambitions to become a significant player in the North American market [4][3] Group 2 - The leadership change is part of FEMSA's strategy for growth and operational continuity in the U.S. market [5][6] - Longoria expressed pride in bringing Oxxo's culture and people-centered approach to the U.S. expansion [8][6] - Oxxo's expansion into the U.S. is a central topic in the convenience store industry [6]