Company Overview - Fomento Económico Mexicano, S.A.B. de C.V. (NYSE: FMX) is the largest bottler by sales volume of Coca-Cola and operates in 18 countries [1] - The company has diversified interests in logistics, beverages, healthcare, and fuel [1] Market Presence - FMX has a significant international presence, indicating its strong market position and operational capabilities across various sectors [1] Investment Insights - The company is recognized as a major player in the beverage industry, particularly in its role as a bottler for Coca-Cola, which may present potential investment opportunities [1]

Core Insights - FEMSA reported a second-quarter 2025 net majority earnings per ADS of $0.42, down from $1.87 in the same quarter last year, missing the Zacks Consensus Estimate of $0.91 [1][7] - Total revenues for the quarter were $10.84 billion, reflecting a 6.3% year-over-year increase in local currency, but fell short of the Zacks Consensus Estimate of $11.2 billion [2][7] - The company's net consolidated income was Ps. 5,593 million (approximately $297 million), showing a growth of 64.3% from the previous year [1] Revenue and Earnings Performance - Revenue growth was driven by gains in business units outside Mexico and favorable currency rates due to the depreciation of the Mexican Peso [2] - Including currency effects and M&A, revenues grew by 2.2% year over year [2] - The gross profit increased by 4.2% year over year to Ps. 85,922 million (approximately $4.56 billion), but the consolidated gross margin contracted by 80 basis points to 40.7% [4][8] Segment Performance - Proximity Americas: Revenues rose 6.9% year over year to Ps. 83,958 million (approximately $4.5 billion), but same-store sales dropped by 0.4% due to a decline in store traffic [9] - Proximity Europe: Revenues grew 31.4% year over year to Ps. 15,065 million (approximately $800 million), benefiting from currency appreciation [11] - Health Division: Revenues increased by 15.6% year over year to Ps. 21,850 million (approximately $1.16 billion), with same-store sales rising by 13.1% in Mexican pesos [12] - Fuel Division: Revenues rose 0.6% year over year to Ps. 17,100 million (approximately $908.2 million), with operating income improving by 13.6% [13] - Coca-Cola FEMSA: Revenues advanced 5% year over year to Ps. 72,917 million (approximately $3.9 billion), but the operating margin contracted by 60 basis points to 13.4% [14] Financial Position - As of June 30, 2025, FEMSA had cash and cash equivalents of Ps. 129,825 million (approximately $6.9 billion) and long-term debt of Ps. 136,215 million (approximately $7.2 billion) [15] - Capital expenditure in the second quarter totaled Ps. 9,203 million (approximately $488.8 million), a decline from the previous year due to reduced spending in Proximity Americas and the Health division [15]

Financial Data and Key Metrics Changes - Total revenue growth for the second quarter of 2025 was 6.3%, despite a challenging environment in Mexico, offset by solid trends outside Mexico and currency tailwinds [19][20] - Operating income increased by only 0.2% year-over-year, impacted by inflationary effects on costs and expenses [19] - Net consolidated income decreased by 64.3% to COP 5,600,000,000, primarily due to a noncash foreign exchange loss and lower interest income [20] Business Line Data and Key Metrics Changes - Proximity Americas division saw same store sales decline by 0.4%, with a solid average ticket growth of 6.6% but weaker traffic, which contracted by 6.6% [21][22] - OXXO LATAM experienced same store sales growth in the high teens, indicating better performance compared to Mexico [22] - The Health division reported total revenue growth of 15.6% in pesos, with same store sales growing 13.1%, driven by strong performance in Colombia and Ecuador [28] Market Data and Key Metrics Changes - Coca Cola FEMSA's revenues increased by 5%, despite nearly a 10% decline in volumes in Mexico and Central America due to adverse weather conditions [31] - The company noted a loss of competitiveness in convenience categories relative to other channels, impacting sales [23][60] Company Strategy and Development Direction - The company is focused on leveraging data from the Spin Premier Rewards program to enhance retail media efforts and drive higher commercial income [39] - There is a strategic imperative to evolve OXXO's convenience value proposition into digital, with plans to explore financial services including savings and credit products [52] - The company aims to maintain strong operational discipline and strategic investments to navigate the evolving consumer environment [34] Management's Comments on Operating Environment and Future Outlook - Management acknowledged the challenging consumer environment in Mexico and the need for commercial initiatives to address traffic declines [22][34] - The company remains cautiously optimistic for the second half of the year, despite potential volatility amid a soft macroeconomic environment [34] - Management emphasized the importance of operational discipline and rigorous capital allocation to deliver sustainable growth [34] Other Important Information - The company has successfully completed the divestiture of its logistics business and is focused on investing in core operations [33] - Shareholder remuneration plans include deploying COP 66,000,000,000 through dividends and share repurchases [33] Q&A Session Summary Question: What are the missing pieces to maximize Spin and Spin Premier's potential? - Management highlighted the importance of leveraging data from the Premier Rewards program to improve personalization and drive higher commercial income [39][40] Question: Are there signs of better traffic data for Spin users compared to non-users? - Management confirmed that users of the Spin program tend to show increased loyalty and engagement, leading to more frequent store visits [43] Question: How does FEMSA Digital fit within OXXO to leverage its physical footprint? - Management expressed excitement about the collaboration between SPIN and OXXO, emphasizing the need for a digital value proposition that complements the physical presence [50][51] Question: What is driving the volatility in net income and equity income? - Management attributed the decline in net income primarily to foreign exchange losses on U.S. Dollar cash balances [88] Question: What initiatives are being taken to improve traffic and same store sales? - Management mentioned various initiatives, including adjustments in product assortment and promotional activities, to address traffic challenges [61][86]

Financial Data and Key Metrics Changes - Total revenue growth for the second quarter of 2025 was 6.3%, despite a challenging environment in Mexico, offset by solid trends outside Mexico and currency tailwinds [18][19] - Operating income increased by only 0.2% year-over-year, impacted by inflationary effects on costs and expenses [18] - Net consolidated income decreased by 64.3% to COP 5,600,000,000, primarily due to a noncash foreign exchange loss and lower interest income [19][20] Business Line Data and Key Metrics Changes - Proximity Americas division saw same store sales decline by 0.4%, with a solid average ticket growth of 6.6% but weaker traffic, which contracted by 6.6% [20][21] - OXXO LATAM experienced same store sales growth in the high teens, indicating better performance compared to Mexico [20] - Health division revenues increased by 15.6% in pesos, with same store sales growing 13.1%, driven by strong performance in Colombia and Ecuador [27] Market Data and Key Metrics Changes - Coca Cola FEMSA revenues increased by 5%, despite nearly 10% volume decline in Mexico and Central America due to adverse weather conditions [29] - Valora in Europe reported total revenues increased by 31.4% in pesos, driven by strong retail performance in Switzerland [26] Company Strategy and Development Direction - The company is focusing on enhancing its digital ecosystem through SPIN, aiming to integrate digital and physical experiences to meet consumer needs [6][10] - There is a strategic emphasis on financial services, including savings and credit products, to drive monetization opportunities [38][49] - The company plans to maintain operational discipline and strategic investments to navigate the evolving consumer environment [31][32] Management's Comments on Operating Environment and Future Outlook - Management acknowledged the challenging consumer environment in Mexico and the need for commercial initiatives to improve traffic [21][22] - There is cautious optimism for the second half of the year, with expectations for stable full-year operating margins at Proximity Americas [31][32] - The management team is focused on improving profitability through operational efficiency and cost discipline [27][28] Other Important Information - The company has successfully completed the divestiture of its logistics business and is prioritizing investments in core operations [30][31] - The company is committed to deploying approximately COP 66,000,000,000 in shareholder remuneration through dividends and share repurchases [31] Q&A Session Summary Question: What are the missing pieces to maximize SPIN and SPIN Premier? - Management highlighted the importance of leveraging data from the Premier Rewards program to enhance retail media efforts and drive higher commercial income [36][38] Question: Are there better traffic data for SPIN users compared to non-users? - Management confirmed that users of the SPIN program tend to visit stores more frequently, indicating a positive impact on traffic [41][42] Question: How does FEMSA Digital fit within OXXO? - Management expressed excitement about the collaboration between SPIN and OXXO, emphasizing the need for a digital value proposition leveraging OXXO's physical footprint [48][49] Question: What initiatives are being taken to improve traffic at OXXO? - Management mentioned various initiatives, including adjustments in product offerings and promotional activities to address traffic challenges [58][59] Question: What is driving the volatility in net income? - The primary reason for the decline in net income was attributed to foreign exchange losses on U.S. Dollar cash balances, alongside higher taxes [86][87]

Core Insights - FEMSA reported a mixed set of results for Q2 2025, facing challenges in Mexico due to a soft consumer environment and adverse weather, while operations outside Mexico showed strong performance [3][4]. Financial Performance - Total consolidated revenues grew by 6.3% in Q2 2025 compared to Q2 2024, while income from operations increased by 1.2% [5]. - Proximity Americas saw total revenues increase by 6.9%, but income from operations decreased by 2.8% compared to Q2 2024 [5]. - Coca-Cola FEMSA's total revenues and income from operations grew by 5.0% and 0.2%, respectively, against Q2 2024 [5]. Operational Highlights - Proximity Americas Mexico experienced weak traffic numbers, particularly in convenience categories like soft drinks, beer, and tobacco, which underperformed compared to other categories [4]. - Spin by OXXO had 9.4 million active users, representing an 18.8% growth compared to Q2 2024, while Spin Premia had 26.6 million active loyalty users, reflecting a 16.9% growth [5]. - The retail operations outside of Mexico showed encouraging signs, with improvements in competitive positioning and strong results in certain South American markets [4][5]. Strategic Focus - The company is focused on reversing traffic and volume trends while managing costs and expenses in the second half of the year [5]. - FEMSA is working with supplier partners to adjust product assortments and pricing strategies to remain competitive as they approach the key selling season in Q4 [4].

Exhibit 99.1 2Q 2025 Results July 28, 2025 Investor Contact (52) 818-328-6167 investor@femsa.com.mx femsa.gcs-web.com Media Contact (52) 555-249-6843 comunicacion@femsa.com.mx femsa.com HIGHLIGHTS Monterrey, Mexico, July 28, 2025 — Fomento Económico Mexicano, S.A.B. de C.V. ("FEMSA") (NYSE: FMX; BMV: FEMSAUBD, FEMSAUB) announced today its operational and financial results for the second quarter of 2025. Please refer to page 13 for our definition of "comparable" and a description of the factors affecting the ...

Company Overview - Fomento Económico Mexicano, S.A.B. de C.V. (FMX) is currently experiencing significant attention in the options market, particularly with the July 18, 2025 $90 Call option showing high implied volatility, indicating potential for a major price movement [1][3] Implied Volatility Insights - Implied volatility reflects market expectations for future stock movement, with high levels suggesting anticipation of a significant price change or an upcoming event that could trigger a rally or sell-off [2] Analyst Sentiment - The company holds a Zacks Rank of 4 (Sell) within the Beverages - Soft drinks industry, which is positioned in the bottom 40% of the Zacks Industry Rank. Over the past 60 days, no analysts have raised earnings estimates for the current quarter, while some have lowered their estimates, resulting in a decrease of the Zacks Consensus Estimate from $1.12 to $1.07 per share [3] Trading Strategy Implications - The current high implied volatility may indicate a developing trading opportunity. Options traders often seek to sell premium on options with high implied volatility, aiming to benefit from the decay of the option's value if the underlying stock does not move as much as anticipated [4]

Core Insights - FEMSA has completed the divestiture of a significant portion of its logistics operations under the Solistica brand to Grupo Traxión for 4,040 million Mexican pesos, marking a strategic realignment in its portfolio [1][8] - The transaction includes FEMSA's transportation management and contract logistics operations in Mexico, Colombia, and Brazil, excluding its less-than-truckload operations in Brazil [2][8] - This divestiture aligns with FEMSA's long-term goals of portfolio optimization and enhancing its focus on high-margin retail and beverage operations [3][4] FEMSA Forward Strategy - The divestiture is part of the FEMSA Forward strategy initiated in early 2023, aimed at driving long-term value across core business units while exploring alternatives for non-core assets [4] - FEMSA has streamlined its portfolio by reducing its stake in Heineken, merging Envoy Solutions with BradyIFS, and selling its refrigeration and food service equipment businesses [4] - The restructuring allows FEMSA to redeploy capital towards high-growth areas, particularly in its Retail division, including the expansion of its OXXO convenience store network [5] Digital and Fintech Growth - FEMSA is scaling its digital and fintech platforms, with its digital wallet, Spin by OXXO, and loyalty program, Spin Premia, achieving 13.8 million and 55.7 million active users, respectively [6] - Spin by OXXO has been fully authorized as a fintech in Mexico, positioning FEMSA to enhance customer engagement and cross-platform synergies [6] Challenges and Market Conditions - Despite strategic progress, FEMSA faces challenges such as soft consumer demand in Mexico, leading to declining store traffic and margin compression in its Proximity Americas segment [7] - Broader cost pressures from inflation and rising labor expenses are impacting profitability across key divisions, including Proximity Europe and Coca-Cola FEMSA [7] - Increasing competitive intensity and reliance on Coca-Cola trademark products pose risks to sustainable margin expansion and earnings visibility [7]

Core Viewpoint - FEMSA has successfully completed the divestiture of its logistics operations under Solistica to Grupo Traxión for a total consideration of 4,040 million Mexican pesos, enhancing its strategic focus on core business areas [1][2]. Company Overview - FEMSA operates in various sectors including retail through its OXXO store chain and health division, as well as in the beverage industry as the largest franchise bottler of Coca-Cola products globally. The company employs over 392,000 people across 18 countries and is recognized in multiple global sustainability indices [3]. TRAXIÓN Overview - TRAXIÓN is the leading transportation and logistics company in Mexico, offering a comprehensive service portfolio across three main business segments: Cargo Mobility, Logistics and Technology, and Personnel Mobility. The company has a fleet of 11,043 power units and over 22,000 employees, positioning itself as a consolidator in a fragmented industry [4].

Core Strategy - FEMSA is focused on its Forward Strategy, emphasizing long-term value creation of its core businesses and maximizing shareholder value through prudent financial management [1] Share Repurchase Agreement - The company has entered into an accelerated share repurchase (ASR) agreement to buy back $250 million of its American Depositary Shares (ADS) [2] - The ASR agreement will initially deliver 483,559 ADSs on May 20, 2025, with the total number of repurchased shares based on the daily volume-weighted average price during the agreement term [3] Capital Return Strategy - FEMSA plans to return capital to shareholders as a crucial aspect of its overall strategy, following successful divestments related to FEMSA Forward and considering expected capital needs [4] Market Performance - FEMSA's shares have gained 1.8% over the past year, contrasting with a 1.2% decline in the industry, despite facing a soft consumer environment and rising operating expenses [5] Business Segments and Growth Opportunities - The company is progressing on its FEMSA Forward Strategy to drive value in its core businesses, including Retail, Coca-Cola FEMSA, and Digital@FEMSA, while exploring potential divestments [6] - FEMSA's Proximity and Health retail businesses present significant long-term growth opportunities, with plans to accelerate earnings growth through organic expansion [7]