香飘飘食品股份有限公司2025年年度业绩预减公告

Core Viewpoint - The company, Xiangpiaopiao Food Co., Ltd., anticipates a significant decline in its 2025 annual net profit, projecting a decrease of over 50% compared to the previous year [2][4]. Financial Performance Summary - The company expects to achieve a net profit attributable to shareholders of between 102 million to 125 million yuan for 2025, representing a decrease of 128 million to 151 million yuan, or a decline of 50.59% to 59.68% year-on-year [2][4]. - The projected net profit, excluding non-recurring gains and losses, is estimated to be between 77 million to 95 million yuan, reflecting a decrease of 123 million to 141 million yuan, or a decline of 56.42% to 64.68% year-on-year [2][4]. Previous Year Performance - In the previous year, the total profit was 307 million yuan, with a net profit attributable to shareholders of 253 million yuan and a net profit excluding non-recurring gains and losses of 218 million yuan [6]. Reasons for Performance Decline - The company anticipates a revenue of approximately 2.927 billion yuan for 2025, which is about a 10.95% decrease compared to the previous year. The decline is primarily attributed to a drop in sales of traditional instant products [8]. - The sales window for traditional products has been shortened due to the timing of the Chinese New Year, leading to a year-on-year decline in sales during the first and fourth quarters of 2025 [8]. - The company is focusing on maintaining product pricing stability and managing channel inventory to protect consumer and distributor interests, resulting in a noticeable narrowing of revenue decline in the fourth quarter compared to the first three quarters [8]. Growth Areas - The company's "second growth curve," the ready-to-drink segment, is expected to show steady growth, particularly due to the increased sales of Meco fruit tea. However, new health-oriented and functional products are still in the market cultivation phase, contributing a smaller proportion to overall sales [9].