宝马集团人事调整：柯睿辰将接替高翔出任大中华区总裁兼首席执行官

Core Viewpoint - BMW Group announced a senior management change in Greater China, with Kai Reichenbach set to replace Gao Xiang as President and CEO starting April 1, 2026 [1][4] Group 1: Management Transition - Gao Xiang has over 30 years of experience in sales and marketing within BMW Group, playing a key role in the company's electrification and digital transformation during his 12 years in China [3][6] - After completing his term in China, Gao Xiang will continue to hold an important position within BMW Group [3][6] - Kai Reichenbach will take full responsibility for BMW Group's operations in Greater China, including coordination of joint ventures in the region [3][6] Group 2: Kai Reichenbach's Background - Reichenbach joined BMW Group in 1998 and has held several significant management positions within the sales structure [3][6] - From 2010 to 2018, he was responsible for the MINI brand's operations in the German market [3][6] - He served as the sales head for BMW Group in the German market from 2018 to 2021 and has been overseeing sales in the Nordic markets since 2021 [3][6] Group 3: Strategic Importance - BMW Group's board member responsible for customer, brand, and sales expressed gratitude for Gao Xiang's contributions and welcomed Reichenbach [4][7] - The board member emphasized the importance of applying regional management experience effectively in core markets amid a complex and competitive environment [4][7] - Both Gao Xiang and Kai Reichenbach have achieved outstanding results in strategically significant markets, laying a solid foundation for future business development in China [4][7]