多地两会代表、委员热议“农村电商” 希望为乡村振兴注入数字动能

Core Viewpoint - The development of rural e-commerce is essential for agricultural transformation and increasing farmers' income, with a focus on building agricultural and commercial industrial parks to enhance the e-commerce ecosystem and promote high-quality agricultural products to national and global markets [1][4]. Group 1: Suggestions for Rural E-commerce Development - The establishment of comprehensive agricultural and commercial industrial parks is recommended to integrate rural e-commerce with cold chain logistics, brand cultivation, and technological support [1][3]. - A specialized "e-commerce incubation zone" within these parks should be created to provide one-stop services such as technical training, operational guidance, and brand planning for enterprises and cooperatives [3][4]. - Encouragement for the introduction of professional live-streaming teams and e-commerce operation companies to enhance the skills of farmers and promote the use of digital tools in agriculture [3][4]. Group 2: Enhancing Agricultural Product Value - Emphasis on "industry integration" and "brand cultivation" as dual drivers for rural e-commerce, aiming to upgrade the entire agricultural supply chain and enhance product value [4][5]. - The creation of regional public brands for agricultural products is suggested, along with the promotion of green, organic, and geographical indication certifications to build influential enterprise and product brands [4][5]. - The integration of rural e-commerce with leisure agriculture, rural tourism, and cultural experiences is proposed to diversify agricultural value and enhance farmers' income [4][5]. Group 3: Government and Policy Support - The need for collaboration among government departments in policy support, land security, financial assistance, and talent introduction to create a favorable environment for rural e-commerce and agricultural industrial parks [4][5]. - Recent policies have been introduced to support rural e-commerce, including initiatives to cultivate local farmer influencers and promote themed live-streaming activities [5][6]. - Official data indicates a 7.4% year-on-year growth in online retail sales of agricultural products from January to July 2025, highlighting the potential of rural e-commerce [5].