冰雪经济系列报道之五 冷资源激活热经济 冰雪产业孕育新动能

Core Insights - The ice and snow economy in China is rapidly expanding, with the industry scale increasing from 364.7 billion yuan in 2016 to 980 billion yuan in 2024, representing an average annual growth rate of 21.09% and is expected to exceed 1 trillion yuan by 2025 [1][2][3] Group 1: Industry Growth and Trends - The ice and snow economy is transitioning from seasonal and regional activities to a year-round, nationwide consumption model, integrating various sectors such as tourism and leisure [1][3] - Ice and snow tourism is becoming more mainstream, extending from northern to southern regions, creating a "ice and snow +" fusion development model [1][3] - In Wuhan, the indoor snow park at Ganlu Mountain Cultural and Creative City has seen a continuous increase in visitor numbers, boosting surrounding dining and accommodation sectors [2] Group 2: Regional Developments - In Nanyang, the Xixia Laojieling Ski Resort has extended its operating hours to include night skiing, enhancing the overall visitor experience and stimulating local consumption [2][3] - Jiangsu's Baohua Mountain Ski Resort attracts visitors from nearby cities, with peak daily visitor numbers reaching 5,000 [3] - In Hubei's Ying Shan, a combination of skiing and hot spring experiences has been developed, enriching the winter tourism product offerings [3] Group 3: Challenges and Opportunities - Despite the positive growth, challenges such as a shortage of professional talent, seasonal limitations, and homogenized competition persist in the ice and snow economy [3][4] - There is a need for policy support, technological application, and industry integration to fully leverage the potential of the ice and snow economy [4][5] - The focus should be on developing cross-industry integrations like "ice and snow + sports," "ice and snow + tourism," and "ice and snow + culture" to enhance the industry chain [5]