KUAISHOU(HK:01024) Xin Lang Cai Jing·2026-01-31 02:58Core Viewpoint - The State Administration for Market Regulation (SAMR) has officially announced the administrative penalty against Chengdu Kuai Gou Technology Co., Ltd. for various violations in the live e-commerce sector, imposing a fine of approximately 26.69 million yuan [2][4]. Group 1: Violations and Penalties - Chengdu Kuai Gou was found to have failed to fulfill information disclosure obligations, charge unreasonable fees to platform operators, and neglect consumer safety guarantees [2][7]. - The company was penalized for not taking necessary actions against intellectual property infringement and for publishing illegal advertisements [2][7]. - The total fine imposed on Chengdu Kuai Gou amounts to 26,692,904.62 yuan [2]. Group 2: Legal Basis - The penalties were based on multiple laws, including the E-commerce Law, Advertising Law, Anti-Unfair Competition Law, and Wildlife Protection Law [3]. Group 3: Regulatory Approach - The case exemplifies a "zero tolerance" enforcement signal from market regulators, emphasizing the need for compliance in the live e-commerce sector [4][5]. - The regulatory approach includes a "full-chain" enforcement direction, ensuring comprehensive oversight of business operations and internal management processes [5]. - A "penetrating" regulatory model was applied, utilizing extensive data analysis to strengthen evidence collection and support the identification of violations [5][6]. Group 4: Future Regulatory Expectations - The case reflects a commitment to "normalizing" regulatory expectations, with ongoing monitoring and compliance guidance for platform enterprises [6]. - The SAMR aims to enhance the regulatory framework for live e-commerce through the development of specific management measures [6].