2026年买房，首先要看开发商品牌

Core Insights - The real estate market in 2026 will require a fundamental shift in buying logic, focusing on trust and delivery capabilities of brands rather than just physical attributes of properties [1][10] Group 1: Importance of Delivery and Brand Trust - Delivery is crucial as it marks the beginning of trust between buyers and developers, with many past buyers facing disappointments due to unmet expectations [2] - In Xi'an, China, China Merchants Shekou is recognized as the "king of delivery," having successfully delivered over 20,000 units with positive owner feedback [3] - The future of real estate will shift from selling properties to ensuring long-term happiness and satisfaction for residents, emphasizing the need for brands to invest in community services and operations [11][12] Group 2: Evolving Standards for Good Housing - The standards for good housing in 2026 will extend beyond basic metrics like layout and greenery to include community spirit, public spaces, and evolving amenities [5][6] - Community engagement is becoming essential, with developers like China Merchants Shekou involving prospective owners in planning and designing their future living spaces [6] Group 3: Practical Advice for Homebuyers - Homebuyers should prioritize brand strength as the first criterion in their selection process, focusing on companies with proven track records and solid reputations [12] - A shift from investment logic to lifestyle logic is recommended, encouraging buyers to consider how their daily lives will be impacted by their housing choices [12] - Buyers are encouraged to become co-creators of their communities rather than passive recipients, actively participating in the development of their living environments [12]