市场监管总局公布十起违法广告典型案例

Core Viewpoint - In 2025, the State Administration for Market Regulation (SAMR) conducted a nationwide campaign to rectify advertising market order, focusing on key livelihood areas such as healthcare, pharmaceuticals, medical devices, food, and children's myopia prevention, resulting in the investigation of 44,521 advertising violations and fines totaling 252 million yuan [1] Group 1: Advertising Violations - Guangzhou Jianmei Health Technology Co., Ltd. was fined 600,000 yuan for misleading advertisements claiming health benefits related to eye care products [2] - Nala Zun Tuo (Guangzhou) Dairy Co., Ltd. faced a fine of 450,000 yuan for false claims regarding the health benefits of camel milk powder [2] - Jingdezhen Yuxin Yicai Ceramics Co., Ltd. was fined 287,200 yuan for misleading consumers by falsely advertising ceramic tableware as being from Jingdezhen [3] - Inner Mongolia Caozhilou Biotechnology Co., Ltd. was fined 200,000 yuan for advertising organic perilla seed oil with unverified health claims [4] - Chongqing Linhui Tai Business Information Consulting Co., Ltd. was fined 160,000 yuan for promoting various health products with exaggerated claims [5] - Hangzhou Qingbi Brand Management Co., Ltd. was fined 190,000 yuan for advertising eye care patches with unsubstantiated treatment claims [7] - Anhui Kangqiao Real Estate Co., Ltd. was fined 150,000 yuan for misleading real estate advertisements that included unapproved infrastructure claims [8] - Shandong Chengshi Chengshi E-commerce Co., Ltd. was fined 105,000 yuan for advertising unapproved medical devices and health products with false efficacy claims [9] - Songyuan Anorectal Hospital was fined 100,000 yuan for false advertising regarding its medical qualifications [10] - Yunnan Yuyao Biopharmaceutical Co., Ltd. was fined 100,000 yuan for advertising prescription drugs in violation of regulations [10]