Starbucks Comp Sales: Why New Stores Don’t Matter If Old Ones Are Dying
Quick Read Starbucks (SBUX) revenue rose 5% to $9.92B in Q1. EPS fell 19% year-over-year. Starbucks operating margins fell to 9% from double digits historically. China drove comp sales strength at 7%. U.S. comps were weaker at 4%. Investors rethink 'hands off' investing and decide to start making real money Starbucks (NASDAQ:SBUX) can open 650 new stores this year, but if 16,000 existing U.S. locations are bleeding traffic, those new cafes won't save the bottom line. The metric that matters isn't ...