爆火！永辉北京21店调改收官

Core Insights - The reopening of Yonghui Supermarket's Beijing Longhu Changying store on January 31, 2026, marks the completion of a year-long self-adjustment of stores in the Beijing and surrounding areas, with 21 stores upgraded, showing significant improvements in customer traffic and sales after renovations [2][18] Group 1: Product Strategy - The core of the store renovation focused on product optimization, with an overall replacement rate exceeding 70%, and a 76% replacement rate for fresh products, aligning the product structure with local preferences [2] - Fresh products adhere to a "freshness management" and "quality commitment" dual approach, ensuring no overnight products are sold and maintaining high-quality offerings at competitive prices [4] - The introduction of a new product line, "Quality Yonghui," aims to enhance product quality and consumer experience, with plans to launch 200 new items in 2026 [6] Group 2: Customer Experience - The store's redesign aims to create a community hub that combines shopping and leisure, featuring a modern aesthetic and improved shopping flow [12][14] - A "3R" section integrates ready-to-eat and freshly prepared food options, enhancing the shopping experience with local specialties and convenient dining options [14][15] - Seasonal offerings for the Lunar New Year include over 480 products, strategically organized to meet various consumer needs during the festive period [12] Group 3: Organizational Support - Yonghui has established a "craftsman program" to build a skilled workforce, with nearly 5,000 certified technicians nationwide, enhancing service quality and operational stability [15][18] - Employee incentives, including profit-sharing exceeding 3 million yuan in the Beijing region, foster a motivated workforce, contributing to improved customer satisfaction [15][18] - The completion of the 21-store renovation in Beijing is seen as a milestone, setting the stage for further operational enhancements focused on product and service optimization [18]