Core Insights - The article discusses the visit of senior editor Qiu Liyan and her team from Taiwan's "Yuanjian" magazine to the headquarters flagship store of Mixue Ice City in Zhengzhou, focusing on how this global tea beverage brand has achieved a scale of 10,000 stores and the underlying business logic and strategic layout [1]. Group 1: Business Model and Supply Chain - Mixue Ice City has developed a highly vertically integrated supply chain, which is the largest and most complete end-to-end supply chain system in the industry, supporting its robust expansion [1]. - The company has innovatively created a "321" industry integration model, which provides solid support for the steady expansion of its global stores [1]. Group 2: Brand and Market Strategy - The flagship store in Zhengzhou serves multiple functions, including product sales, new product testing, brand image display, and digital operation demonstration, allowing the company to quickly gather consumer dynamics and market feedback [3]. - The brand IP "Xue Wang" and its surrounding products reflect the company's efforts to maintain price advantages while continuously promoting brand youthfulness and enhancing user experience [3]. Group 3: Cultural and Economic Exchange - The visit highlights the vibrant consumer market and innovative foundation of Zhengzhou, contributing to cross-strait industrial exchange and emotional connection [5].
《远见》杂志参访蜜雪冰城总部 见证郑东新区消费活力与两岸融合新篇章
Sou Hu Cai Jing·2026-01-31 08:55