Core Insights - The deep integration of cultural tourism and IP economy is becoming a core engine for activating consumer potential, promoting cultural exports, and cultivating new productive forces [1] - The 2026 World Cultural Tourism Industry Expo and Global IP Industry Cooperation and Trade Fair will take place in Guangzhou, highlighting the importance of IP in driving high-quality development in the cultural tourism sector [1] Policy Guidance and Industry Resonance - The cultural tourism IP industry is identified as a core growth pole under the cultural power strategy, transitioning from "hard development" to "soft power" [2] - IP is evolving from a single content element to a full-chain engine driving scene innovation and brand value [2] - The shift in cultural tourism consumption from superficial experiences to emotional value and immersive experiences emphasizes the need for quality IP to enhance consumer experiences [2] - A robust copyright protection system is essential for supporting IP innovation and global expansion [2] Industry Integration and Opportunities - The deep integration of IP and cultural tourism is seen as a key driver for industry upgrades, with a complete industrial chain already established in the gaming and amusement sector [3] - The expo serves as a platform for precise matching of quality amusement equipment with global IP resources, promoting collaborative development [3] - The "thousand sails go to sea" strategy aims to enhance the global presence of Chinese cultural tourism IP through a multi-country and multi-city exhibition approach [3] IP, Design, and Industry Connection - The integration of IP and cultural tourism is at a critical stage of innovation and value release, with design playing a key role in enabling IP to materialize within the tourism industry [4] - The IP × Design × Industry Connection event featured experts sharing practical experiences on various themes related to digital animation IP, scene design, and marketing [6] - The upcoming expo in May 2026 will serve as a core hub for linking global resources and facilitating value transformation in the industry [6]