Visa doles out stablecoin advice

Core Insights - Visa is launching advisory services to assist clients in utilizing stablecoins, responding to increased demand in the payments ecosystem [2][3] - The company has begun offering these services as of last month, despite anticipating limited consumer use cases for stablecoins in the U.S. [2] - Visa's stablecoin settlement services for corporate clients have an annualized run rate of approximately $4.6 billion globally [4] Group 1: Market Demand and Strategy - There is growing interest from both stablecoin-native and traditional clients in developing stablecoin strategies, indicating a shift in the payments landscape [3] - Visa aims to create a secure and seamless interoperable layer between stablecoins and traditional fiat payments, targeting a significant $20 trillion cross-border market opportunity [5] Group 2: Competitive Landscape - Analysts suggest that stablecoins could pose a threat to established payment players like Visa, especially with new legislation supporting digital asset infrastructure [6] - Visa's stablecoin strategy is viewed as more sophisticated compared to competitors like Mastercard, focusing on comprehensive infrastructure and settlement solutions [7]