Luckin Coffee(US:LKNCY) Xin Lang Cai Jing·2026-01-31 12:15Core Insights - The price of coffee has increased by 1-2 yuan on delivery platforms compared to last year, with Kudi Coffee ending its "all cups at 9.9 yuan" promotion, while Luckin Coffee has also raised prices on certain products [1][2] - Kudi Coffee initiated a price war in February 2023 with a promotional price of 9.9 yuan per cup, which was later reduced to 8.8 yuan in May 2023, influencing the overall market pricing [1][2] Price Changes - Kudi Coffee's staff announced the end of the "all cups at 9.9 yuan" promotion, indicating that only select products will continue at that price [1] - Luckin Coffee has raised the price of its oat latte from 9.9 yuan to 11.9 yuan per cup [1][2] Consumer Behavior - Consumer reactions to price increases are mixed; some continue to purchase coffee without concern, while others have reduced their buying frequency due to higher prices [1] - A coffee enthusiast reported a decrease in purchase frequency from daily to less often due to price hikes [1] Cost Factors - The rise in coffee prices is attributed to increasing costs of coffee beans and labor over the past two years [2] - Data indicates that the average market price of coffee beans in Yunnan has increased by 13.8% year-on-year, reaching approximately 57.9 yuan per kilogram [2] Pricing Strategies - Kudi Coffee suggests that consumers can save money by ordering through delivery platforms and opting for self-pickup, where prices can be significantly lower [4] - For example, Kudi's coconut latte is priced at 9.9 yuan on its official app but can be found for as low as 5.9 yuan on delivery platforms [4][5] - In contrast, Luckin Coffee does not offer significant price advantages on delivery platforms compared to its official app [5]