Morgan Stanley Upgrades Amplitude (AMPL) to Overweight, Raises PT to $16

Core Viewpoint - Amplitude Inc. (NASDAQ:AMPL) is recognized as a promising small-cap tech stock, with recent upgrades from Morgan Stanley and Baird indicating positive market sentiment and growth potential [1][3]. Group 1: Analyst Upgrades - Morgan Stanley upgraded Amplitude to Overweight from Equal Weight, raising its price target to $16 from $14, reflecting confidence in the company's growth prospects [1]. - Baird also increased its price target for Amplitude to $15 from $14 while maintaining an Outperform rating, following insights from recent management meetings [3]. Group 2: Market Position and Valuation - The firm believes Amplitude is well-positioned to benefit from the increasing demand for digital product user behavior data, particularly due to the influence of generative AI on mobile and web application development [2]. - Amplitude's shares are considered to trade at a reasonable valuation, lacking the seat-based model overhang that affects other companies in the sector, which suggests further upside potential [2]. Group 3: Company Overview - Amplitude Inc. provides a digital analytics platform that analyzes customer behavior both in the US and internationally, positioning itself as a key player in the analytics space [4].