宝可梦“拜鬼”？人民日报发声

Core Viewpoint - The Pokémon Company faced backlash for planning an event at the Yasukuni Shrine, which honors Class A war criminals, leading to a public apology and a commitment to improve its event approval processes [1][4][5] Group 1: Event Controversy - The planned event at Yasukuni Shrine sparked significant outrage, particularly among Chinese netizens, as it was seen as a serious affront to the feelings of the Chinese people and other Asian nations affected by Japan's wartime actions [4] - The Pokémon Company acknowledged receiving feedback from various parties after the event announcement, indicating awareness of the controversy [4] Group 2: Historical Sensitivity - The incident highlights a severe lack of historical awareness within the company, suggesting that the oversight was not merely accidental but indicative of deeper issues regarding historical respect [1][5] - This is not the first time Pokémon has faced criticism for insensitivity; a previous game featured in-game locations at Yasukuni Shrine, subtly normalizing a controversial historical site [1] Group 3: Brand Reputation and Market Impact - As a globally influential company, Pokémon is expected to uphold correct values and respect the sentiments of different nations, as failure to do so could lead to market rejection and reputational damage [5] - The company must engage in profound self-reflection and value correction to navigate the complexities of globalization effectively [5]