3 ways Costco boosted value for its members

Core Insights - Costco is committed to maintaining low membership prices as a core offering and has made recent changes to enhance membership value [2][3] - The company reported a significant increase in membership fee income, indicating successful retention and growth of its member base [14][17] Membership Improvements - Recent enhancements to Costco's membership include extended opening hours for Executive Members, discounted Instacart membership, and a 5% cash back on gas purchases [3][7] - The basic annual Gold Star membership costs $65, while the Executive membership is $130, offering a 2% annual reward on qualifying purchases [6][17] Membership Growth Metrics - Membership fee income reached $1.329 billion, a 14% increase year-over-year, with 39.7 million paid Executive memberships, up 9.1% from the previous year [14][17] - Total paid members increased to 81.4 million, a 5.2% rise year-over-year, and total cardholders reached 145.9 million, up 5.1% [17]