Core Viewpoint - The State Administration for Market Regulation (SAMR) has released the fifth batch of typical cases in the live e-commerce sector, signaling a strong commitment to promote development through regulation [1] Group 1: Regulatory Framework - SAMR is establishing a comprehensive regulatory system tailored to the complex legal relationships among participants in live e-commerce, enhancing capabilities in "human defense, material defense, and technical defense" for precise governance [1] - A live e-commerce subject database is being developed, along with the formulation of reporting standards for identity information of operators within platforms, focusing on live stream operators to strengthen data integration for accurate regulation [1] Group 2: Product Verification and Accountability - A pilot program for product coding verification is being implemented for key items sold via live streams, creating a traceability model that involves "platform code display, consumer scanning, and regulatory code usage," thereby reinforcing the responsibilities of platforms and manufacturers regarding product quality [1] Group 3: Monitoring and System Integration - The establishment of a live e-commerce monitoring information system is underway, utilizing a monitoring platform to conduct cross-monitoring of high-risk live activities, guiding local market regulatory departments in implementing comprehensive regulatory trials [1]
市场监管总局统筹网络技术力量 穿透式监管精准治理直播电商乱象
Ren Min Ri Bao·2026-01-31 23:51