Hisense V.T.(SH:600060) Zhong Guo Jin Rong Xin Xi Wang·2026-02-01 02:24Core Viewpoint - Hisense has launched the new "Hisense Brilliant Big Frozen Pear Refrigerator," aimed at addressing the long-standing issues of insufficient storage capacity and poor freezing effects faced by Chinese households, shifting the industry focus from "capacity parameters" to "user experience" [1] Group 1: Product Features - The Hisense Brilliant Big Frozen Pear Refrigerator features a total volume of 606 liters, with 267 liters dedicated to an oversized freezing space, equivalent to the combined capacity of a refrigerator and a freezer, catering to large-scale and long-term storage needs [2] - The refrigerator incorporates a 98 cm high waistline design and scientifically divides the freezing space into "3+3+1" storage zones, including a MAX oversized drawer that can accommodate whole lamb legs or large cuts of ribs [2] Group 2: Technological Innovations - The refrigerator utilizes -36℃ deep freezing technology, allowing for rapid freezing of food, significantly reducing cell damage. Experimental data shows that salmon stored for 30 days in this environment maintains a total bacterial count within safe limits for raw consumption, with a DHA retention rate of 89% [5] - It boasts a powerful freezing capability of 13.5 kg in 12 hours, which greatly shortens the freezing time for large food items, ensuring thorough freezing and freshness retention [5] Group 3: Market Implications - The launch of the Hisense Brilliant Big Frozen Pear Refrigerator indicates that leading companies are moving away from the homogenized "capacity competition" and are instead focusing on value innovation by addressing user scenario pain points [5] - Given the ongoing upgrade in dietary structures and the increasing demand for frozen storage among Chinese households, this move may open new growth opportunities for the industry [5]