Sou Hu Cai Jing·2026-02-01 05:01Core Insights - Pop Mart has announced London as its European headquarters, planning to open 7 new physical stores in the UK, including locations in Birmingham, Cardiff, and Oxford Street, creating over 150 jobs in the UK [3] Group 1: Company Expansion - The company aims to expand its presence in Europe with a total of 20 new stores planned across various locations [3] - As of June 2025, Pop Mart has opened 18 stores in Europe, covering key markets such as the UK, France, Germany, and Italy [3] Group 2: Market Trends - A recent Citigroup report indicates that the UK is one of the countries with the highest recognition of Pop Mart's LABUBU brand overseas, with 49% of its UK customers aged between 18 and 34, highlighting a significant trend towards a younger demographic [3] Group 3: Financial Performance - In the first half of 2025, Pop Mart reported a revenue of 2.26 billion yuan in the Americas, marking a year-on-year increase of 1142.3%, while revenue from Europe and other regions reached 480 million yuan, up 729.2% year-on-year [3] - All four major regions—China, Asia-Pacific (excluding China), the Americas, and Europe—achieved triple-digit growth, indicating a successful internationalization strategy [3]