韩国民众赴华旅游热潮不减 中国成为韩国人"说走就走"目的地

Core Insights - The number of South Korean tourists booking trips to China has increased by nearly 90% year-on-year as the Spring Festival approaches, with a trend towards more diverse travel routes [1] - The trial visa-free policy for South Korean passport holders has significantly boosted travel interest in China [1] Group 1: Travel Trends - The South Korean Ministry of Justice reported that approximately 3.16 million South Koreans are expected to visit mainland China by 2025, marking a 36.9% increase from 2024, the highest growth among major outbound destinations for South Koreans [5] - A major South Korean travel agency indicated that from January 5 to 21 this year, 7,351 tourists booked trips to China, reflecting a substantial year-on-year increase of 87.8%, with bookings for Shanghai seeing a remarkable rise of 142.4% [5] - The demand for trips to China surged by 28% in the fourth quarter of last year, indicating a significant increase in travel activity [8] Group 2: Social Media and Customization - Discussions about travel to China have gained traction on South Korean social media, with reports showing that China ranks as the second most searched travel destination among South Koreans [10] - An increasing number of young South Koreans are using online platforms to research travel tips and customize their itineraries for trips to China [10] - Some travel agencies in South Korea have established teams dedicated to developing travel routes to China to cater to the growing demand for personalized travel experiences [10]