购好物 闹新春 观大展 重体验

Core Viewpoint - The "Spring Shen Beautiful Life Welcoming New Season" initiative in Minhang District aims to boost consumer spending and enhance cultural experiences during the festive season, featuring a variety of activities and promotions to attract visitors [1][2]. Group 1: Event Overview - The "Spring Shen Beautiful Life Welcoming New Season" is a key event in Minhang District from January to March, focusing on the peak consumption period at the year's end and beginning [2]. - The initiative includes 51 activities across four main categories: "Come to Minhang for Good Goods," "Come to Minhang for New Year Celebrations," "Come to Minhang for Grand Exhibitions," and "Come to Minhang for Fun Experiences" [2]. Group 2: Activities and Promotions - The event features a blend of cultural performances, traditional games, and interactive experiences, including intangible cultural heritage displays such as shadow puppetry, paper cutting, and sugar blowing [1]. - Consumer incentives include the distribution of no-threshold vouchers ranging from 5 to 50 yuan for 25 popular merchants, alongside online promotions through the "Spring Shen Quality Products Happy GO" app [1]. Group 3: Future Plans - Following the success of the inaugural "Spring Shen Beautiful Life Season," the event will expand into a year-round series, introducing seasonal themes such as "Welcoming New Season," "Shopping Season," "Fashion Season," and "Active Season" to create a sustainable consumption ecosystem [2].