TENCENT(HK:00700) Huan Qiu Wang·2026-02-01 09:02Core Viewpoint - Tencent has launched a significant cash red envelope campaign titled "Shang Yuan Bao, Distributing 1 Billion," which has generated widespread excitement and engagement among users, reminiscent of the earlier success of WeChat red envelopes [12]. Group 1: Campaign Details - The campaign started on February 1 and will run until February 17, featuring two main activities: "Main Venue Red Envelope Draw" and "Blessing Phrase Red Envelope" [12]. - Users can earn up to 5 chances to draw red envelopes daily, with additional opportunities through completing tasks, potentially leading to various rewards including cash red envelopes and special cards [7][12]. - A total of 100 limited edition "10,000 Yuan Little Horse Cards" are available, which can be redeemed for cash on February 17 [7]. Group 2: User Engagement and Features - The campaign encourages sharing red envelopes with friends on WeChat and QQ, allowing users to gain extra draw chances and cash rewards [7]. - Users can also participate in a "Blessing Phrase Red Envelope" activity, where they can input specific phrases to trigger additional red envelopes, with potential rewards of 188 Yuan or 888 Yuan [9]. - The campaign includes a creative aspect, offering hundreds of templates for users to create personalized New Year-themed content [12].