Core Viewpoint - The snack brand "Hao Xiang Lai" under Wancheng Group (300972) is facing consumer backlash due to weight discrepancies in their products, leading to a loss of consumer trust and credibility [1][3]. Group 1: Consumer Complaints - A consumer reported that multiple snack items purchased from "Hao Xiang Lai" were underweight by approximately 129 grams compared to the store's weight, resulting in an overcharge of 6.41 yuan [1]. - This is not the first incident; a previous complaint in August 2024 involved a customer being charged 119 yuan for snacks priced at 65 yuan, with the store attributing the error to staff negligence [3]. Group 2: Industry Practices - Weight-based pricing is a common practice in the snack retail industry, which can lead to potential exploitation if employees manipulate weights, affecting store revenues [3]. - The brand's approach to handling consumer disputes has been criticized as a common tactic, indicating a systemic issue within the company's operational practices [3]. Group 3: Brand Response and Reputation - The brand's response to the recent complaint involved attempting to discredit the consumer's video evidence, which has been viewed as a failure in crisis management and public relations [3][5]. - The need for the brand to address the root causes of these issues is emphasized, suggesting that they should improve employee training and avoid deceptive practices to maintain consumer trust [5].
零食品牌缺斤少两，别让“新员工”为套路背锅