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Core Viewpoint - Oriental Selection reported a total revenue of 2.312 billion yuan for the first half of the 2026 fiscal year, marking a year-on-year growth of 5.7%, and a 17% increase when excluding certain pre-split revenues [1][2] Financial Performance - The company achieved a net profit of 239 million yuan, compared to a net loss of 96.79 million yuan in the same period last year [1] - Gross profit reached 841.6 million yuan, reflecting a 14.5% year-on-year increase [1] E-commerce and Sales Channels - The total GMV (Gross Merchandise Volume) for self-operated and live e-commerce business was 4.1 billion yuan, down from 4.8 billion yuan year-on-year [2] - Douyin remains the primary sales channel, contributing the majority of GMV, while the Oriental Selection App accounted for 18.5% of GMV [2] - The number of paid orders on Douyin decreased to approximately 42.1 million, down from 50.1 million in the previous year [2] Product Strategy - As of November 30, 2025, Oriental Selection launched 801 self-operated products, up from 600 a year earlier, with self-operated products accounting for about 52.8% of total GMV [3] - The product range has diversified beyond fresh food and snacks to include a wider variety of categories [3] Offline Expansion - The company is actively pursuing offline growth, with plans to open its first offline experience store in Beijing's Zhongguancun, covering an area of 439 square meters [5] - Oriental Selection has deployed over 40 vending machines in various locations, some of which are already profitable [5] - The offline strategy aims to enhance consumer trust through interactive experiences and product traceability [5] Challenges and Competition - The company faces challenges in offline retail, including site selection, inventory management, and service operations, which require significant expertise [6] - Competition from established players like Sam's Club and Hema poses a threat to the success of its offline strategy [6] Leadership and Organizational Changes - The appointment of Sun Jin as the new CEO is seen as a strategic move to enhance operational efficiency [7] - The company plans to adjust its organizational structure to improve operational efficiency under Sun's leadership [7]