“昆仑有礼·山海有信”联华年货节启幕，60多款特色产品带着福利来上海

Core Viewpoint - The "Kunlun Youli · Shanhai Youxin" Lianhua New Year Goods Festival and the launch of the "Kunlun Jingcui" market platform aim to introduce high-quality specialty products from regions like Xinjiang, Tibet, Qinghai, and Yunnan into the mainstream consumer market in Shanghai, showcasing a collaborative effort to promote regional development and consumer engagement [1][11]. Group 1: Event Overview - The event commenced on January 30 and will run until March 4, featuring a three-phase offline interaction designed to create emotional resonance with consumers [5]. - The festival includes a variety of products, such as Xinjiang Zepu apples and Tibetan saffron, emphasizing quality and innovation in product offerings [3][5]. Group 2: Product Offerings - The festival showcases over 60 products from nearly 20 brands, utilizing a three-tier empowerment model to enhance product value from origin to market [1][3]. - Innovative products include upgraded packaging for Zepu organic dates and collaborations with well-known brands like Disney, indicating a shift from traditional specialties to branded products [3]. Group 3: Marketing and Promotion - A comprehensive online and offline marketing network has been established, featuring promotions such as gift offerings and loyalty points [7]. - The "Qingxun Plan" serves as a core support mechanism, facilitating market entry for products with low-risk trial opportunities and one-on-one coaching for local producers [7]. Group 4: Collaborative Efforts - Various channel representatives have united to promote the "Kunlun Jingcui" platform, leveraging real sales data to enhance product credibility and expand market reach [9]. - The initiative is supported by multiple government and business entities, marking a significant shift from policy-driven assistance to market-driven collaboration [11].