库迪9.9元产品大幅缩减 连锁餐饮进入价格调整期

Group 1 - The core point of the article is that Kudi Coffee has ended its "unlimited 9.9 yuan" promotion, reflecting a broader industry trend of price adjustments due to rising raw material and operational costs, signaling a shift from low-price competition to value competition in the beverage industry [1][5][6] Group 2 - Kudi Coffee's 9.9 yuan promotion officially ended on January 31, with only 3 to 7 products remaining at that price in various stores, while other products are now priced between 11.9 and 16.9 yuan [3][4] - The company aims to provide high-quality coffee products while participating in various subsidy activities on delivery platforms, indicating a focus on maintaining customer value [4][5] - The aggressive pricing strategy helped Kudi Coffee expand to over 15,000 stores globally within two years, but the current cost pressures from rising coffee bean prices necessitate a reevaluation of this strategy to avoid broader losses [5][6] Group 3 - The price adjustments in Kudi Coffee are part of a larger trend in the restaurant industry, with various brands, including KFC and McDonald's, also raising prices to cope with operational cost increases while keeping dine-in prices stable [7][8] - The reliance on delivery channels has created profit pressures for many brands, as the costs associated with these channels can erode profit margins, making price adjustments necessary [8][9] - Industry experts suggest that while low pricing can attract customers, brands must establish product differentiation and diversify revenue channels to avoid dependency on single pricing strategies and to mitigate the risks of price wars [9]