2025年下半年以来，我国部分冰雪运动产品出口增速超两位数 国产冰雪装备缘何全球畅销（中国品牌圈粉海外）

Core Viewpoint - The surge in winter sports has significantly boosted the ice and snow equipment industry in China, which is transitioning from an initial stage to a high-quality development phase, enhancing its competitiveness and brand influence in overseas markets [1]. Group 1: Industry Growth and Export Trends - China's ice and snow industry is witnessing a robust growth in product supply capabilities, with exports of ice skating shoes to Central and Eastern Europe and ski clothing to North America experiencing double-digit growth since the second half of 2025 [1]. - The ice and snow equipment industry is increasingly favored by overseas consumers, reflecting a rapid response to global consumption trends [1]. Group 2: Company Innovations and Product Development - Qianmao Xuelong, a pioneer in ice and snow equipment manufacturing, has seen significant sales growth in 2023, operating at full capacity due to the winter sports boom in Harbin [2]. - The company has developed a freestyle aerial skiing board for the national team, which is expected to debut at the 2026 Milan Winter Olympics, utilizing aerospace-grade composite materials and 3D printing technology to enhance performance while reducing costs to half of similar imported products [3]. - The customization capabilities of the company allow for adjustments based on athletes' habits, achieving international leading standards in multiple technical indicators [3]. Group 3: Competitive Pricing and Market Expansion - The production of ski poles in China, particularly from companies like Baiter, has gained popularity among foreign consumers, with a notable 30% increase in orders for a lightweight ski pole model compared to the previous season [4][5]. - Baiter produces over 5 million sports poles annually, primarily exporting to Europe and North America, while also expanding into South American markets [5]. - The local industry in Ninghai has established a production scale nearing 1 billion yuan, with a complete supply chain for ski poles, allowing for rapid sample production and cost-effective manufacturing [6]. Group 4: Brand Building and Market Integration - Companies are focusing on brand recognition to compete effectively in international markets, employing strategies such as signing international athletes and sponsoring events to enhance brand visibility [7]. - The Ningbo Customs is facilitating smoother export processes for ice and snow products, providing services to help companies seize "ice and snow orders" and expand into international markets [7].