当代快评｜“新消费”赛道，重庆如何落子

Core Insights - Chongqing is actively cultivating new consumption models to address challenges, seize opportunities, and enhance urban capabilities, aiming to transform from a grand blueprint into a vibrant reality [1] Group 1: Consumption Growth - In 2025, Chongqing's total retail sales of consumer goods exceeded 1.66 trillion yuan, marking a year-on-year growth of 3.1%, reflecting the city's consumption vitality and a shift in development logic towards a cycle of "new demand" defining "new supply" [3] - The 2026 government work report emphasizes the importance of leading new supply with new demand and expanding consumption through innovative consumption scenarios and models [3] Group 2: New Consumption Models - The "silver economy" is being industrialized in response to the aging population, with policies introduced in 2025 to provide subsidies for elderly care services and home modifications, aiming to stimulate demand for smart health care and related new industries [4] - The "first launch economy" and "ticket root economy" are innovative mechanisms designed to enhance consumption levels and promote interconnected consumption, with the former focusing on attracting international brands and the latter creating a chain of consumption from a single outing [5] Group 3: Emotional Economy - The "emotional economy" represents a unique advantage for Chongqing, focusing on reimagining urban physical and cultural spaces to create new consumption scenarios that resonate emotionally with consumers, particularly the youth [5] Group 4: Strategic Development - Chongqing recognizes the need to improve its high-end commercial elements and consumption quality compared to other first-tier cities, indicating that reliance on traditional consumption expansion is insufficient [6] - The city is undergoing a profound transformation from functional satisfaction to emotional fulfillment in consumption, aiming to reshape urban competitiveness through a focus on new consumption [6] Group 5: Policy and Ecosystem - Policies need to be more precisely targeted at pilot projects for new industries, models, and scenarios, encouraging enterprises to innovate based on genuine consumer insights [6] - A collaborative ecosystem is essential, transitioning from isolated breakthroughs to systemic symbiosis, with government or industry associations leading cross-sector cooperation [6] - The success of new consumption relies on a friendly, convenient, and safe environment, necessitating improvements in international payment services and consumer rights protection [6]