“冬游热”激荡中国

Core Insights - The winter tourism market in China is experiencing a significant surge, driven by innovative offerings that combine cultural experiences, local traditions, and winter sports, transforming "cold resources" into a "hot economy" [8][14]. Group 1: Regional Highlights - In Guangxi, tourists are enjoying boat rides along the Li River, showcasing the region's natural beauty during winter [2]. - Shandong is enhancing its winter appeal by integrating food, sports, and tourism activities, attracting visitors to enjoy snow and local cuisine [4]. - In Sichuan, various winter activities are being promoted, including ice swimming and unique dining experiences, appealing to tourists seeking adventure and nostalgia [8]. Group 2: Experience-Driven Tourism - The focus of winter tourism has shifted from mere sightseeing to immersive experiences, with activities like local feasts and cultural performances becoming popular [9]. - In Zhejiang, a winter pig feast combined with outdoor activities has attracted over 600 outdoor enthusiasts, emphasizing the importance of personalized experiences [9]. - The Qiang People's Valley ski resort in Sichuan has introduced new attractions, including snow-themed dining and cultural experiences, enhancing visitor engagement [9]. Group 3: Integrated Tourism Strategies - Many regions are adopting a "whole area tourism" approach to create seamless travel experiences, linking various attractions and services [12][13]. - In Guizhou, a ticketing system has been established to facilitate travel between major scenic spots, improving convenience for tourists [13]. - Shandong's winter tourism strategy includes diverse offerings such as bird watching, hot springs, and snow activities, promoting a comprehensive winter experience [12]. Group 4: Economic Impact - Winter tourism is becoming a catalyst for regional economic growth, benefiting multiple industries beyond just tourism [14]. - In Inner Mongolia, local fishing events have attracted tourists, creating a vibrant atmosphere and boosting local commerce [10]. - The increase in winter tourism has led to higher occupancy rates in accommodations, with some regions reporting up to 80% occupancy during the winter season [14].