Core Insights - The company emphasizes the integration of cultural heritage and modern design to revitalize traditional silk products, aiming to create a unique brand identity that resonates with contemporary consumers [1][3] - The brand's strategy focuses on leveraging intellectual property (IP) to expand its market reach, particularly through collaborations with high-profile cultural events like the Spring Festival Gala [2][3] - The company is committed to technological innovation, addressing industry challenges such as low efficiency and quality standardization through a robust patent system and smart manufacturing [4][5] Cultural Foundation - The company highlights its deep-rooted connection to silk production, with a focus on storytelling and craftsmanship to engage consumers [1][3] - The transformation of traditional silk techniques into modern consumer experiences is a key aspect of the brand's strategy, aiming to make silk products accessible and desirable [1][2] Technological Innovation - The company has accumulated nearly 100 patents, creating an innovation loop that enhances production efficiency and product quality [4] - The introduction of AI technology is seen as essential for improving design and marketing processes, allowing for more efficient operations and better customer targeting [5] Market Strategy - The company aims to connect directly with consumers through a multi-channel approach, emphasizing the importance of both online and offline experiences [6][7] - Significant growth in online sales has been noted, particularly through live-streaming platforms, with a reported revenue increase of 117.23% in the first three quarters of 2025 [6][7] Global Expansion - The brand is actively pursuing international markets, positioning itself as a representative of Chinese culture and aesthetics through its overseas brand "THXSILK" [7][8] - Cross-border e-commerce sales have seen a year-on-year growth of 25.20%, indicating a successful strategy in reaching global consumers [7] Community Engagement - The company is dedicated to supporting local farmers and enhancing the silk production ecosystem, contributing to the local economy and community development [8] - The establishment of standardized silkworm breeding bases aims to improve the quality and efficiency of silk production, benefiting local farmers [8] Future Outlook - The company plans to continue its growth trajectory by focusing on digital transformation and global branding, with a clear strategy for the next 3-5 years [8]
以文化为魂 以科技为翼 太湖雪：织就新国货丝绸发展新图景